Question

Audi staged an auto theft.They then asked consumers to blog their journeys.Participants became both the creator and individual for the brand message.What type of advertising is this?

Accepted Answer

A)  television
B)  user-generated media
C)  outdoor
D)  buzz marketingE) A) and B)
F) B) and D)

Exam 17: Advertising, Sales Promotion, and Public Relations

Audi staged an auto theft.They then asked consumers to blog their journeys.Participants became both the creator and individual for the brand message.What type of advertising is this?

Correct Answer
verified

Exam 17: Advertising, Sales Promotion, and Public Relations

Audi staged an auto theft.They then asked consumers to blog their journeys.Participants became both the creator and individual for the brand message.What type of advertising is this?

Correct AnswerverifiedShow Answer

Correct Answer
verified