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The Professional Businesswomen's Association on your campus has asked you to recommend an advertising medium for its fee-based seminars, and you have suggested the use of direct mail. Which of the following would support your decision to use direct mail versus other types of advertising?


A) It has a long life.
B) It enables highly selective and personal targeting.
C) It has real-time, measurable feedback.
D) It has a relatively low cost versus other types of advertising.

E) B) and C)
F) A) and C)

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